#46 – Building a Sustainable Women’s Gut Health Business, The Viral Hot Girls Have IBS Campaign; Sugar Alcohols, Probiotics in a Bar, Bloating, and More; and More; with BelliWelli Marketing Leader, Natasha Fedor
In today’s episode, Kylie speaks with Natasha Fedor, marketing at BelliWelli, a women’s gut health company that makes low FODMAP, gluten free, vegan probiotic bars – and – spoiler alert – an entirely new fiber product now selling at WalMart, to help those hot girls better manage IBS and chronic gut inflammation, bloating and discomfort.
Natasha gives us the 4-1-1 on BelliWelli’s overall goals and how their campaign #HotGirlsHaveIBS and the company’s neon pink branding has wowed women across the nation, while addressing many issues that plague countless women and men dealing with chronic inflammation in their gut.
The girls discuss sugar alcohols, what makes up a low FODMAP diet, Natasha’s favorite BelliWelli flavor, and tips she’s learned directly from BelliWelli’s CEO, Katie. Additionally, Natasha shares some of her tips for those on the job hunt, after landing her role directly through a cold email to the brand’s CEO, Katie.
This episode is jam packed with a ton of information. If you’re curious if you might be one of the hot girlies that has IBS, this is the episode for you.